Projection puts Bungie's shooter at 10-15 million copies sold.
BY: MIKE MAHARDY
JUNE 30, 2014
Despite the unprecedented funds Activision Blizzard has poured into Destiny's development and marketing, the publisher could make a profit by the end of the year, one analyst said.
The particular analysis is based on Cowen's Ordometer, a formula that compares games' post-launch sales to pre-orders. The analysis was conducted by Cowen Research Group, and is based on six years of Amazon bestseller data and physical sales data from NPD. Doug Creutz, a research analyst at Cowen, told VentureBeat that Destiny could end up selling 10-15 million copies.
These sales equate to somewhere between $600 - $900 million. Considering Activision's$500 million investment in Destiny, this would result in a large profit for the publisher. According to the Cowen Ordometer, this profit could even be higher than that of Call of Duty: Advanced Warfare.
But Cowen's analysis only takes pre-orders into account, ranging from E3 to the end of the year, so the "overall trajectory of Advanced Warfare remains up for debate," Creutz said.
Other games that will sell well, according to the same Ordometer, include Halo: The Master Chief Collection, Assassin's Creed Unity, Far Cry 4 and Dragon Age: Inquisition.
Mike Mahardy is a freelance writer for IGN. To hear him rant about Wes Anderson and Kurt Vonnegut, you can follow Mike on Twitter