Tuesday, 26 August 2014

EA COULD EARN $1 BILLION IN ADD-ON CONTENT SALES THIS YEAR

"I wanna be a billionaire..."

BY: CASSIDEE MOSER

AUGUST 26, 2014

According to a recent report fromBloomberg, EA could make $1 billion this year from the sales of add-on content.

This includes revenue gathered from add-on content in all of EA's games, especially from the publisher's sports franchises. Games within the Madden and FIFA lineup are expected to contribute a large percentage to the earnings.

EA's John Resseburg confirmed that add-on content like Ultimate Teams in Madden has grown 350 percent year-over-year since their last earnings report. Analyst Doug Cruetz expects add-ons in Madden NFL 15 alone to generate more than $50 million to add to its projected game sales of $300 million.

Along with Madden NFL 15, EA will publish a number of big releases this year including Dragon Age: Inquisition, The Sims 4, and FIFA 15.

Sourced Via IGN
http://m.uk.ign.com/articles/2014/08/26/ea-could-earn-1-billion-in-add-on-content-sales-this-year

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