Thursday, 11 June 2015

G2G Interview with Jon Rhodes for Insert Coin

G2G welcomes you to another great interview this time with Jon Rhodes from Insert Coin. Jon Rhodes is here to gives us a insight to the company itself. So get your reading glasses on and sit back a have a read.

Kingwhybrow: Hello Jon Rhodes, maybe you could tell us how you came up with the concept of Insert Coin and your role with the company?

Jon Rhodes: I’ve enjoyed and studied art pretty much my whole life and there’s always been a passion there for videogames. I was working at a design studio at the time and my wife always said ‘why don’t you try and put your knowledge of gaming together with your love of design.’ I’d always been into skate t-shirts and thought I’d apply their aesthetic to gaming. My role is all creative direction - website, social media images, adverts plus designing all the clothing. As owner I also get heavily involved with the contract side of things with games publishers - which involves lots of meetings and trips to E3, gamescom etc.

Kingwhybrow: Maybe you can tell us a little bit about the company itself and some of the partners you've worked with?

Jon Rhodes: There are four of us here at IC. We started in 2010 and have gone on to work with some of the best names in gaming - EA, Sony, Microsoft, Ubisoft, SEGA, Bandai Namco, Koei Tecmo, Capcom etc. It’s not all about the big names though - we have worked alongside indie studios like Devolver Digital, Mike Bithell and a few others. We love games so we want to provide quality clothing for all things gaming.

Kingwhybrow: If I'm right, you went to E3 in 2012, was that a great memory for yourself and the company?

Jon Rhodes: I went to E3 in 2012 and 2014. It was great to go there after watching from the sidelines for so many years. I never thought I’d get to go there, particularly for working on merchandise. It really was a dream come true - but also hard work and lots of meetings.

Kingwhybrow: i know your working with Konami on Metal Gear Tees. How long have you been working on them?

Jon Rhodes: We’ve been working with Konami since 2011 so we’ve pretty much been shaping up to release the range since then.

Kingwhybrow: It looks like you have a great team at Insert Coin, we spoke with Dan last and he was nice enough to give us a blinding interview.
How long did it take you to get the team you have today?

Jon Rhodes: We have a great team here at Insert Coin and hopefully we can grow it in the coming years. Dan was there from the beginning with his awesome writing - which I knew would be a very important asset to us. Matt started with us in 2011 and Lauren joined in 2012.

Kingwhybrow: Considering Insert Coin makes gaming merchandise, what helps your team get motivated to come up with the ideas and prototypes?

Jon Rhodes: The only motivation we need is gaming and passion! We want to please our customers and we genuinely get excited when we announce new collaborations and designs.

Kingwhybrow: With E3 just round the coner, could you see Insert Coin gain from this in the way of promoting more games?

Jon Rhodes: We always look to time potential announcements for the timing of E3 and bring out ranges for a particular game. We work alongside publisher/studios way in advance to prepare for this.

Kingwhybrow: What do you want to see at E3? Do you prefer a certain console and why?.

Jon Rhodes: Personally I’m hoping to see something of the Last Guardian and more of No Mans Sky on PS4. Also games like Uncharted 4. Rumours are that Microsoft are gearing up for a great conference, so looking forward to seeing that. Obviously I know of a few announcements that I can’t mention (as we’re working on ranges for some of them) but it looks set to be a great E3! I don’t have a favourite console as I have always had a love for all of them. Each have great exclusives that I wouldn’t want to miss!

Kingwhybrow: Now you know a bit about G2G, do you think you might check us out our upcoming Interviews with Forza 6, Halo 5 and Fable legends and in the futur?

Jon Rhodes: I’m certainly interested in seeing more on those games so I’ll keep an eye out!

G2G would love to say a big thankyou to Jon Rhodes and we hope to see Insert Coin next year at E3 and the very best for the company.

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